Chaos

Chaos

Introduction

First design hire at a radar technology company during early organizational formation. Responsible for all design output while the company scaled and the product moved toward deployment.

Timeline

2023–2025

Industry

Technology

Scope

Brand, UX, Visualization, Media

Challenges

Product demonstrations and investor communications were happening simultaneously, each requiring a different register while the visual identity was still being built.

Challenges

Product demonstrations and investor communications were happening simultaneously, each requiring a different register while the visual identity was still being built.

Outcome

Outcome

01

Brand identity and visual standards developed into a cohesive, functional system

01

Radar software UX redesigned in collaboration with engineering

02

Design team hired, onboarded, and expanded across product and marketing

03

Case studies

More work

Case studies

More work

Case studies

More work

Let's Talk

Open to leadership roles and select consulting engagements.

Let's Talk

Open to leadership roles and select consulting engagements.

Let's Talk

Open to leadership roles and select consulting engagements.